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As the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the On Demandmarketplace and keep up with the needs of their most valued customers. Their historical partner, the market research industry, has come to the aid of global business with an important new tool designed to help them stay in touch with consumers and on top of their game: Insights on Demand. At the head of this charge is the global research company ITWP and its founder and CEO, Frédéric-Charles Petit, who has made it his mission to bring this new dynamic to the business community. This book is about Insights on Demand and the author's reasons for becoming its champion.