James W. Cortada

Gebundenes Buch

Inside IBM

Lessons of a Corporate Culture in Action

Beschreibung

What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortadaâ a business historian who worked at IBM for many yearsâ pinpoints the crucial role of corporate culture.

Autor

James W. Cortada is a senior research fellow at the Charles Babbage Institute, University of MinnesotäTwin Cities. He spent nearly forty years at IBM in various sales, consulting, management, and executive positions. His many books include IBM: The Rise and Fall and Reinvention of a Global Icon (2019) and Birth of Modern Facts: How the Information Revolution Transformed Academic Research, Governments, and Business (2023).

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 480
• Erscheinungstermin: 31. Oktober 2023
• Englisch
• Abmessung: 241mm x 162mm x 37mm
• Gewicht: 952g
• ISBN-13: 9780231213004
• ISBN-10: 023121300X
• Artikelnr.: 68105014