Inside City Tourism: A European Perspective - Heeley, John
45,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
23 °P sammeln
  • Broschiertes Buch

Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice.
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice.
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.
Autorenporträt
John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.