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Small and medium-sized discount retailers have had a high failure rate, which is troubling considering that small businesses create jobs and drive successful innovation that is critical for economic development. This book was written on the premise of successful innovation strategies. Using innovation increases the ability to compete; as a result, innovation is an area of interest that many business leaders are exploring. Aligning innovation could increase competitive positioning and the efficiency of goods and services. The results may help strengthen innovation strategies of retail businesses, which could produce greater profitability and growth. Moreover, the findings from this book might contribute to the sustainability of business owners, leading to economic vitality and sustainable development.