Innovation in India

The Future of Offshoring
Herausgegeben:Loparo, Kenneth A.; Yesudian, Suseela

• Gebundenes Buch

Produktbeschreibung

Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-30067-5
• 2012
• Seitenzahl: 130
• Erscheinungstermin: 16. November 2012
• Englisch
• Abmessung: 216mm x 140mm x 15mm
• Gewicht: 317g
• ISBN-13: 9780230300675
• ISBN-10: 0230300677
• Artikelnr.: 36174363

Autorenporträt

K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India RAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, India PHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UK DORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, India ANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, India SATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, India VRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India

Inhaltsangabe

List of Tables List of Figures Preface Phanish Puranam Acknowledgements Notes on Contributors Symphony Services - Playing a Different Tune; K.Balakrishnan Globalization of Research and Development Centre: How GE does it in India; B.Chaklader Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively; R.Gera The Offshoring Industry in India: Moving up the Value Chain?; D.R.John Dr Reddy's Custom Pharmaceutical Services: A Tailor-made Breakthrough Strategy in Pharma Offshoring?; A.Rajayya Legal Process Outsourcing Opportunity and Cobra Legal Solutions; S.Ramachandran eInfochips: Product, Delivery and Service Differentiation; V.K.Sapovadia Bibliography Index