37,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
19 °P sammeln
  • Broschiertes Buch

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies.
The book presents a state-of-the-art account of innovation management and the role of R&D and innovation strategy for corporate growth and renewal. It follows a top-down approach starting from corporate
…mehr

Produktbeschreibung
Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies.

The book presents a state-of-the-art account of innovation management and the role of R&D and innovation strategy for corporate growth and renewal. It follows a top-down approach starting from corporate strategy, and describes the effective integration of corporate R&D, business unit projects and operational performance improvements. The book offers portraits of leading innovators and high-performing corporations and provides a rich collection of best-practice examples.
Autorenporträt
Dipl.-Kfm. Dieter Thomaschewski, geboren 1944 in Weißenburg/Elsaß, Studium der BWL mit Abschluss in Saarbrücken. Seit 1969 Mitarbeiter der BASF AG, verantwortlich u. a. für die BASF Venezolana (1987), für die BASF Information Systems (1990) und den Unternehmensbereich Düngemittel (1992). Seit 1999 in führender Funktion für die Region Europa tätig. Er ist Co-Leiter des Arbeitskreises "Unternehmenswachstum und Internationales Management (UIM)" der Schmalenbach Gesellschaft sowie Beiratsmitglied des Instituts für Marktorientierte Unternehmensführung der Universität Mannheim und Mitglied des Aufsichtsrats der K + S Kali GmbH. Veröffentlichungen zu Fragen des internationalen Managements/Marketings.