Magne Y. Orgland

Initiating, Managing and Sustaining Strategic Change

Learning from the Best

• Gebundenes Buch

Produktbeschreibung

This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. The ability of an organization to change fast has become a source of competitive advantage. The book provides a model with concrete steps showing how to initiate, manage and sustain strategic change, an extensive literature review and an in depth case study.

Produktdetails

• Verlag: Palgrave Macmillan / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-69321-6
• 1997
• Seitenzahl: 299
• Erscheinungstermin: 15. Juli 1997
• Englisch
• Abmessung: 216mm x 140mm x 21mm
• ISBN-13: 9780333693216
• ISBN-10: 0333693213
• Artikelnr.: 24504661

Inhaltsangabe

Why Strategic Change Matters - The Phases of the Strategic Change Process - Top-down Direction Setting - Case Study: Top-down Direction Setting in a Consumer Goods Company - Horizontal Process Redesign - Case Study: Horizontal Process Redesign in a Consumer Goods Company - Bottom-up Performance Improvement - Case Study: Bottom-up Performance Improvement in a Consumer Goods Company - The Strategic Change Matrix: Putting it all together