Information Technology and Competitive Advantage in Small Firms - Webb, Brian; Schlemmer, Frank
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Well structured and coherent, this book examines Information Technology as a strategic asset; covering first principles, reviewing existing theories and methods and testing selected theories using empirical data.

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Produktbeschreibung
Well structured and coherent, this book examines Information Technology as a strategic asset; covering first principles, reviewing existing theories and methods and testing selected theories using empirical data.
Autorenporträt
Brian Webb is Senior Lecturer at Queen's University Management School, Belfast. Frank Schlemmer is the owner and manager of a number of small independent retail companies based in Germany and holds a doctorate from Queen's University Management School, Belfast.