Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides. Companion website at www.cambridge.org/industrial_organization.
Comprehensive coverage of modern industrial organization - Combines theory with real world applications to show relevance to business strategy - Each chapter contains summary of key lessons, suggestions for further reading and a range of exercises
Contents:
List of figures; List of tables; List of cases; Preface; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation; Appendices: A. Game theory; B. Competition policy; Index.
Reviews:
‘This is a crisply written account of modern Industrial Organization which should be a major reference for years to come. I particularly enjoyed the ‘Lessons’ which summarize and keep the reader on-track with the economic insights from the models presented. Congratulations to the authors for this magnum opus.’ Simon P. Anderson, Commonwealth Professor of Economics, University of Virginia
‘The depth and coverage of topics in Industrial Organization: Markets and Strategies is staggering. Professors Belleflamme and Peitz have produced a real gem.’ Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University
‘As important contributors to the theory of Industrial Organisation, Belleflamme and Peitz are ideally placed to explain the implications for strategists and policy makers - their book will be valuable to students and practitioners alike.’ Paul Klemperer, FBA, Edgeworth Professor of Economics, University of Oxford, and former-Member UK Competition Commission
‘Industrial economists have been blessed with some significant texts over the centuries. However, until Belleflamme and Peitz, no one had attempted to cover it all. Markets and Strategies does that. It is all here. From monopoly to competition, from simple pricing to pricing with menus, from bundling to innovation. There is no topic left untouched. It is a must have for teachers and students alike.’ Joshua Gans, Professor of Management, Melbourne Business School, University of Melbourne
'Paul Belleflamme and Martin Peitz’s Industrial Organization: Markets and Strategies offers a fully up-to-date treatment of modern industrial organization, including recent work on intellectual property, new forms of price discrimination, competition policy and two-sided markets. Theoretically inclined, clearly written, and mathematically accessible to a wide audience (including advanced undergraduates), it usefully provides motivation through short business-strategy or competition-policy cases. A tour de force and a must-read for students, researchers and practioners of the field.' Jean Tirole, Director, Fondation Jean-Jacques Laffont, Toulouse School of Economics
Comprehensive coverage of modern industrial organization - Combines theory with real world applications to show relevance to business strategy - Each chapter contains summary of key lessons, suggestions for further reading and a range of exercises
Contents:
List of figures; List of tables; List of cases; Preface; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation; Appendices: A. Game theory; B. Competition policy; Index.
Reviews:
‘This is a crisply written account of modern Industrial Organization which should be a major reference for years to come. I particularly enjoyed the ‘Lessons’ which summarize and keep the reader on-track with the economic insights from the models presented. Congratulations to the authors for this magnum opus.’ Simon P. Anderson, Commonwealth Professor of Economics, University of Virginia
‘The depth and coverage of topics in Industrial Organization: Markets and Strategies is staggering. Professors Belleflamme and Peitz have produced a real gem.’ Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University
‘As important contributors to the theory of Industrial Organisation, Belleflamme and Peitz are ideally placed to explain the implications for strategists and policy makers - their book will be valuable to students and practitioners alike.’ Paul Klemperer, FBA, Edgeworth Professor of Economics, University of Oxford, and former-Member UK Competition Commission
‘Industrial economists have been blessed with some significant texts over the centuries. However, until Belleflamme and Peitz, no one had attempted to cover it all. Markets and Strategies does that. It is all here. From monopoly to competition, from simple pricing to pricing with menus, from bundling to innovation. There is no topic left untouched. It is a must have for teachers and students alike.’ Joshua Gans, Professor of Management, Melbourne Business School, University of Melbourne
'Paul Belleflamme and Martin Peitz’s Industrial Organization: Markets and Strategies offers a fully up-to-date treatment of modern industrial organization, including recent work on intellectual property, new forms of price discrimination, competition policy and two-sided markets. Theoretically inclined, clearly written, and mathematically accessible to a wide audience (including advanced undergraduates), it usefully provides motivation through short business-strategy or competition-policy cases. A tour de force and a must-read for students, researchers and practioners of the field.' Jean Tirole, Director, Fondation Jean-Jacques Laffont, Toulouse School of Economics
'The second edition of Paul Belleflamme and Martin Peitz's Industrial Organization: Markets and Strategies is encyclopedic in its coverage of modern industrial organization, including both seminal and new models. The authors present models with exactly the right level of formal detail to equip students and practitioners with what they need to understand a plethora of issues ranging from two-sided markets to price discrimination. I commend the authors for doing the impossible - improving their initial gem.' Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University