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There has never been a book about the inner workings of the golf business, or its leading players from an insider's point of view. In the Rough reads like a novel, but it could be required reading in a business school. It takes the reader on a ride through the author's unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry.

Produktbeschreibung
There has never been a book about the inner workings of the golf business, or its leading players from an insider's point of view. In the Rough reads like a novel, but it could be required reading in a business school. It takes the reader on a ride through the author's unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry.
Autorenporträt
DAVID HUEBER grew up in the golf business, starting out as a caddy; he later mowed greens and played well enough to earn a golf scholarship at Florida State University. This led to a business career as vice president of the PGA Tour and president and CEO of the National Golf Foundation, the Ben Hogan Company, Pebble Beach, and Cosmo World Group. Originally from Indiana, Hueber now lives in Florida.