Nur Khafizah Muhamad Saleh, Mohd Salehuddin Mohd Zahari, Mohd Zulhilmi Suhaimi

In-flight meals

Passengers¿ Level of Satisfaction and Re-Flying Intention

• Broschiertes Buch

Produktbeschreibung

With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travelers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and attracting new passengers. This monograph highlights the empirical investigation on in-flight meals/food attributes like (taste, freshness, appearance and menu choice),passengers level of satisfaction and their re-flying intention.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 132
• Erscheinungstermin: 9. November 2012
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 215g
• ISBN-13: 9783659298462
• ISBN-10: 3659298468
• Artikelnr.: 36776069

Autorenporträt

NUR KHAFIZAH MUHAMAD SALEH is a lecturer at the Department of Hospitality and Tourism, Nilai University,Malaysia whereas MOHD SALEHUDDIN MOHD ZAHARI is associate professors at the Faculty of Hotel and Tourism Management, University Technology MARA. Shah Alam, Selangor, Malaysia and MOHD ZULHILMI SUHAIMI is a Gastronomy postgraduate student