Impulse Economy - Schwartz, Gary
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""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book…mehr

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Produktbeschreibung
""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--
Autorenporträt
Gary Schwartz began his professional career as a mime at age 13, performing up and down the Hudson River with Pete Seeger and the great folk entertainers of the 1960s. In the 1980s he appeared in numerous film and television projects including the Oscar-winning feature film Quest for Fire. Schwartz has lent his voice to hundreds of film and TV projects and is the voice of several well-known video game characters, including Heavy Weapons Guy and Demoman in Team Fortress 2. Schwartz has written for two children's television series in which he co-starred: Zoobilee Zoo, where he played Bravo Fox; and the Disney Channel's You and Me, Kid. Schwartz studied with and became the protégé of Viola Spolin, the creator of Theater Games, the basis for improvisational theater in America. He is a passionate, dynamic improv coach and facilitator devoted to carrying on Spolin's techniques. The King of Average is his first novel. To learn more visit gary-schwartz.com.