Umair Tahir
Broschiertes Buch

Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan

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Thesis (M.A.) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.7, Lovely Professional University, Punjab (IBIT), course: marketing, language: English, abstract: Social networking has become a vital component of the current era which is not only being utilized by the public but also the corporate sector is using it for marketing purposes. The success of social web as a marketing tool is because of its enormous usage and it bears minimum cost to the firms. Over the past few decades the use of personal computers and laptops has increased dram...