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Masmoudi Mnif Emna, Tunisian writer and ethical finance researcher. She's passionate about writers, books and articles focusing on sustainability studies and able to give human well-being and enduring development. In this book she try to analyse the investors ethical sentiment and its impact on the financial market performance. By analyzing the behavior of internet users she proved that ethical sentiment has a positive effect on the financial market return. Furthermore, she showed that the ethical behavior has a positive causal effect on the financial market.