Imaging in Advertising - Johnson, Fern L
169,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
85 °P sammeln
  • Gebundenes Buch

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. Imaging in Advertising explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. Imaging in Advertising explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.
Autorenporträt
Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.