Image of tourist destinations on the Internet
Case studies in Cuban tourist destinations
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The strategic importance of tourism for the Cuban economy implies the need to position an image of the destination that contributes to encourage consumers to visit and recommend the country's tourist destinations. Therefore, positioning through the Internet a favorable image that responds to the needs of tourism consumers is essential. In the literature review carried out, the integration of the cognitive and affective components of the image induced on the Internet, through overt and covert induced agents as an element that favors the behavior of the tourist consumer, is not evident. The gene...
The strategic importance of tourism for the Cuban economy implies the need to position an image of the destination that contributes to encourage consumers to visit and recommend the country's tourist destinations. Therefore, positioning through the Internet a favorable image that responds to the needs of tourism consumers is essential. In the literature review carried out, the integration of the cognitive and affective components of the image induced on the Internet, through overt and covert induced agents as an element that favors the behavior of the tourist consumer, is not evident. The general objective of the research is to develop a technology for the management of the induced image on the Internet of tourist destinations, which favorably influences the behavior of the tourist consumer. The fundamental contributions focus on the creation of a management model, a general procedure and associated tools that operationalize it. The validation of the model was carried out from a system of structural equations and the application of the procedure in Cuban tourist destinations allowed validating the hypothesis.
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