Barbara Bilyk
Broschiertes Buch

Identifying organisational strategy

Porter's approach

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Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are ...