I Want To Be The Size S I Was - Pacheco Quimbayo, Daniela;R. Rigores, Génesis Alexandra
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"The question is what I have not done, I have done a lot of diets, exercise, surgeries, put on a girdle, eat fruit and vegetables" are the words of one of the 45 year old participants, a mother and independent middle class worker, who is part of this qualitative research on the social imaginaries of beauty in a macho country like Colombia, which is full of stereotypes. The construction of identity and the role of advertising, brands, consumption and the subjective need to become part of a size are the topics described and analysed from the knowledge of the mass media and social psychology.

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Produktbeschreibung
"The question is what I have not done, I have done a lot of diets, exercise, surgeries, put on a girdle, eat fruit and vegetables" are the words of one of the 45 year old participants, a mother and independent middle class worker, who is part of this qualitative research on the social imaginaries of beauty in a macho country like Colombia, which is full of stereotypes. The construction of identity and the role of advertising, brands, consumption and the subjective need to become part of a size are the topics described and analysed from the knowledge of the mass media and social psychology.
Autorenporträt
Daniela Pacheco Quimbayo est une communicatrice sociale spécialisée dans la publicité. Elle est actuellement étudiante en psychologie. Dans ce cours de premier cycle, elle rencontre Génesis Rodríguez Rigores, qui est étudiante en psychologie, avec un penchant pour le domaine de la psychopédagogie.