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Master's Thesis from the year 2014 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,3 German Grade (A+), Würzburg-Schweinfurt University of Applied Sciences (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt), course: How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India?, language: English, abstract: Gen Y in India is highly active and enthusiastic when it comes for finding information but when the same Gen Y is subjected towards giving feedback or towards a rating system, they become pessimistic. Nevertheless the automobile industry has failed to gain Purchase Social Responsibility due to short-term profit goals and lack of ability to see a big picture in a competing market. The young owners (age ranging from 25-35) of Original Equipment Manufactures (OEMs) and dealers in market pertain greed to earn more in short span of time.Due to negligence in understandingthe volatile Indian Rules and Regulations of Automobile industries cars are pulled back from the markets which again causing a chain reaction and companies have to face losses. Although the companies were doing great in terms of Purchase Social Responsibility. Where is the problem?What if the current opportunity of growth is lost by the young guns of India - A nightmare? What if I say there are 58 million tweets per day per yet no sign of even 10% of channelized feedback to the manufacturers? SMEs owners have evolved from experienced bullies to young guns.Government rules and regulations for conserving environment but who cares when it comes for survival. What is social media doing in business? It is fun and entertainment. .!! Change in demographics in ground level business.The unknowns and the untold truth about the Automobile Industry and the growing Generation Y, the answer starts with Chapter 1 of, "How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India?".