Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.
Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.
Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. He is based in Essex, UK. He is the author of more than fifty successful business books, translated into 17 languages, including Successful Time Management, also published in the Kogan Page Creating Success series. He writes regularly for a number of business journals, and for Writing Magazine. He is based in Essex, UK.
Inhaltsangabe
Chapter 00: Introduction Pitfalls and opportunities; Chapter 01: What makes good business writing?; Chapter 02: Creating a good report; Chapter 03: Preparing to write; Chapter 04: The power of language; Chapter 05: Making numbers clear; Chapter 06: Making proposals persuasive; Chapter 07: The contribution of layout and presentation
Chapter - 00: Introduction - Pitfalls and opportunities;
Chapter - 01: What makes good business writing?;
Chapter - 02: Creating a good report;
Chapter - 03: Preparing to write;
Chapter - 04: The power of language;
Chapter - 05: Making numbers clear;
Chapter - 06: Making proposals persuasive;
Chapter - 07: The contribution of layout and presentation
Chapter 00: Introduction Pitfalls and opportunities; Chapter 01: What makes good business writing?; Chapter 02: Creating a good report; Chapter 03: Preparing to write; Chapter 04: The power of language; Chapter 05: Making numbers clear; Chapter 06: Making proposals persuasive; Chapter 07: The contribution of layout and presentation
Chapter - 00: Introduction - Pitfalls and opportunities;
Chapter - 01: What makes good business writing?;
Chapter - 02: Creating a good report;
Chapter - 03: Preparing to write;
Chapter - 04: The power of language;
Chapter - 05: Making numbers clear;
Chapter - 06: Making proposals persuasive;
Chapter - 07: The contribution of layout and presentation
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