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In this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of marketing automation. You'll find out: What you should be doing today with marketing automation and why working with a digital agency is inescapable The right process and best practices for working with a digital marketing agency Detailed strategies to take before, during and after your engagement with an agency How marketing automation will propel us into the future Any company, no matter what industry, that works with a digital marketing agency or plans to, will benefit from this insightful and entertaining guidance.…mehr

Produktbeschreibung
In this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of marketing automation. You'll find out: What you should be doing today with marketing automation and why working with a digital agency is inescapable The right process and best practices for working with a digital marketing agency Detailed strategies to take before, during and after your engagement with an agency How marketing automation will propel us into the future Any company, no matter what industry, that works with a digital marketing agency or plans to, will benefit from this insightful and entertaining guidance.
Autorenporträt
Hassan Bawab is the founder and CEO of Magic Logix, a Dallas, Texas based agency that provides a full spectrum of digital marketing and web development services for our worldwide clients from a variety of industries. After the successful launch of Magic Logix in 2004, Mr. Bawab's entrepreneurial ambition continued. He has since developed several other businesses that will debut in 2014. Key to Hassan Bawab's success is his passion for innovation and his ability to incorporate trend-setting technology into the field of web development and marketing automation. Mr. Bawab has been named one of Dallas' "40 Under 40" top business executives by the Dallas Business Journal in 2011 and an honoree for Minority Business Leader Award in 2016. Hassan was also selected as one of Top 14 marketers in Dallas Fort Worth. Mr. Bawab is a trusted resource in the industry and often spends his free time as a consultant for Top 1000 Fortune companies. He has been honored as a guest lecturer at global events and conferences, and locally at The University of North Texas, The University of Texas at Dallas, and Southern Methodist University. He is the author of "How to Work with a Digital Marketing Agency" and has written numerous articles on automation technologies that have become industry dogmas. Mr. Bawab holds degrees in Computer Science, Mathematics, Technical Writing and Marketing, in addition to several marketing and programming certifications.