Sachiko Scheuing

Broschiertes Buch

How to Use Customer Data

Navigating Gdpr, Dpdi and a Future with Marketing AI

Beschreibung

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

Autor

Sachiko Scheuing is an award-winning privacy professional with solid experience in marketing and data science based in Frankfurt, Germany. She currently serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group of Companies Inc. (IPG), as its European Privacy Officer. She is also currently serving her third 3-year term as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA) based in Brussels. In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 296
• Erscheinungstermin: 3. Juni 2024
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 468g
• ISBN-13: 9781398615151
• ISBN-10: 1398615153
• Artikelnr.: 68935851