Teresa Flannery

Broschiertes Buch

How to Market a University

Building Value in a Competitive Environment

Beschreibung

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Autor

Teresa M. Flannery is interim vice president for marketing and communication at Stony Brook University. Previously, she was a policy fellow in the Center for University Excellence at American University, where she served as the vice president for communication for eleven years. She was also the first marketing director and chief marketing officer at the University of Maryland.

Produktdetails

• Higher Ed Leadership Essentials
• Verlag: Johns Hopkins University Press
• Seitenzahl: 256
• Erscheinungstermin: 12. Januar 2021
• Englisch
• Abmessung: 203mm x 127mm x 20mm
• Gewicht: 264g
• ISBN-13: 9781421440347
• ISBN-10: 1421440342
• Artikelnr.: 59910739