Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Jacky Fitt, trained in theatre design at the Royal Welsh College of Music and Drama, worked in theatre, film, and TV production before picking up a pen full time. Today, an experienced copywriter, award-winning author, and editor, Jacky is the co-director of The Big Ideas Collective, a TEDx speaker, and fellow of the Royal Society of Arts. Collaborating with entrepreneurs, business owners, individuals, and organizations to promote their ideas, services, and products, Jacky helps people make words work hard for them and their bottom line both in print and online.
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