How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race? Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only…mehr
How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race? Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for better futures for you and your business. How to Future is a guidebook to futuring and arms you with tools, strategies and practices that illuminate new strategic pathways. Renowned futurists Scott Smith and Madeline Ashby teach you how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business. How to Future isn't about the "one future" you expect. Instead, this book equips you with valuable tools and concepts, builds a future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and agile strategic visioning. These tools will empower you, your team and your organization to anticipate whatever futures emerge.
Scott Smith is a renowned futurist, business writer and adviser who is an expert in strategic foresight and futures design. He has over 25 years of grounded experience in applied foresight and has advised global corporations, governments and NGOs including UNICEF, ASOS, the Dubai Future Foundation and Comcast. He has been featured in The Wall Street Journal, WIRED, Quartz and The Atlantic. He is based in Amsterdam. Madeline Ashby is a consulting futurist, expert and adviser on technology, culture, politics and strategic foresight, based in Toronto. She is a regular contributor to Slate and writes for MIT Technology Review.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Different futuring for different needs; Chapter 02: Getting started scoping; Chapter 03: Sensing and scanning finding signals of the future now; Chapter 04: Sense making and mapping turning data and insights into patterns and themes; Chapter 05: Scenario development combining patterns and themes to tell strategic stories; Chapter 06: Storytelling and prototyping creating ways for others to engage with your future stories; Chapter 07: Assessing effectiveness tools for monitoring and measuring fitness of approach; Chapter 08: What to do next? Building a futuring culture; Chapter 09: Conclusion
Chapter 00: Introduction; Chapter 01: Different futuring for different needs; Chapter 02: Getting started scoping; Chapter 03: Sensing and scanning finding signals of the future now; Chapter 04: Sense making and mapping turning data and insights into patterns and themes; Chapter 05: Scenario development combining patterns and themes to tell strategic stories; Chapter 06: Storytelling and prototyping creating ways for others to engage with your future stories; Chapter 07: Assessing effectiveness tools for monitoring and measuring fitness of approach; Chapter 08: What to do next? Building a futuring culture; Chapter 09: Conclusion
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