How to Attract Investors - Bundgaard-Jorgensen, Uffe
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Based on the author's 30 years' experience as investor and advisor, this book includes real-life examples of how and why investors make mistakes and even fail. The focus is on attracting and convincing investors to invest in innovative businesses. The book explains who investors are (VC funds and business angels), how they react and think. It provides guidance on ensuring that all relevant elements are covered in a business plan, including preparing and presenting a business opportunity in a convincing way and answering investor questions.

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Produktbeschreibung
Based on the author's 30 years' experience as investor and advisor, this book includes real-life examples of how and why investors make mistakes and even fail. The focus is on attracting and convincing investors to invest in innovative businesses. The book explains who investors are (VC funds and business angels), how they react and think. It provides guidance on ensuring that all relevant elements are covered in a business plan, including preparing and presenting a business opportunity in a convincing way and answering investor questions.
Autorenporträt
Uffe Bundgaard-Jørgensen has a 40-year career as an advisor on investment matters around the globe, including the World Bank and European Union. For 10 years he was CEO of a large Danish venture capital fund and has also served as a member of the board of numerous SMEs. Since 2000 he is CEO of InvestorNet-Gate2Growth, during which he has developed and conducted more than 150 'How to Attract Investors' and 'Horizon 2020 SME Instrument' master classes throughout Europe. Three co-authors from InvestorNet-Gate2Growth, all with an MSc degree from Copenhagen Business School, have provided direct and valuable contributions to the cases and the analysis: Rasmus Egvad has many years of experience working with private investors and coaching companies on how to attract funding. Louise Pierrel Mikkelsen has many years experience in screening, selecting and developing business cases, also for EU-supported business cases. Carmen Bianca Socaciu has extensive experience in practical business coaching.