Guy Doza

How to Apologise for Killing a Cat

Rhetoric and the Art of Persuasion

• Gebundenes Buch

Produktbeschreibung

Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza delves into punchy sayings from Ancient Rome to modern marketing to show how leaders, businesses and even our own friends use rhetorical techniques to convince us. Learn how to protect yourself from rhetoric and discover how to deploy its sneaky methods for yourself.

Produktdetails

• Verlag: Canbury Press
• Seitenzahl: 256
• Erscheinungstermin: 1. September 2022
• Englisch
• Abmessung: 220mm x 140mm x 29mm
• Gewicht: 386g
• ISBN-13: 9781912454709
• ISBN-10: 191245470X
• Artikelnr.: 63658239

Autorenporträt

Guy Doza is a speechwriter and trainer. He has a Master's degree in Rhetoric from Royal Holloway, University of London, and uses its techniques in the speeches he writes for senior politicians and business leaders. He trains government speechwriters in logic and rhetoric. 

Inhaltsangabe

INTRODUCTION. The author introduces the ancient art of rhetoric
and explains its importance in everyday life as well as how it has been used – and still is used – by people and organisations seeking to influence our views and behaviour. Mentions rhetoric
swindling
persuasive language
Aristotle 1. TOUCHING THE HEART. Introducing how rhetoric can be used in practice
with examples ranging from a simple love letter phrased in many different ways to convey different messages to the Axis of Evil speech by US President George W Bush and the Stolen Generations speech by Australian PM Kevin Rudd 2. THE THREE MUSKETEERS OF RHETORIC. Welcome to Logos
Ethos
and Pathos
key elements of rhetoric – a bit like the rhetorical equivalent of the four horsemen of the apocalypse. Only with three
so the three musketeers is a better cliché. Logos is the use of logic
ethos is the use of emotion 3. LOGOS. Introducing and explaining the uses of logos in rhetoric
including a quick primer on formal logic such as minor and major premise and logical fallacies. Mentions rhetorical technique
formal logic
informal logic
Malala
MMR vaccine
Brexit Battle Bus
Barack Obama
argumentum ad rem 4. ETHOS. Introducing and explaining the rhetorical concept of ethos – the use of reputation to bolster one's argument. Mentions argumentum ad hominem
JK Rowling
Julia Gillard
Justin Bieber
George W Bush
Shakespeare
All’s Well That Ends Well 5. PATHOS. Introduction to pathos in rhetoric
looking at examples throughout history where speakers or writers have invoked emotion to strengthen their argument. Donald Trump
Martin Luther King Jr
I Have a Dream speech
Michelle Obama
Melania Trump
Johnny Mercer
Hilary Benn
Oprah Winfrey 6. REPETITION. The use of the many different types of repetition in rhetoric
including tricolon
epizeuxis
anaphora
epistrophe
anadiplosis
abundantia
isocolon
chiasmus. Mentions historical and political figures Julius Caesar
Abraham Lincoln
Tony Blair
Barack Obama and Kevin Rudd 7. REPETITION (AGAIN!). Explaining further rhetorical techniques such as anadiplosis
abundantia
isocolon
chiasmus. Mentions We Shall Fight on the Beaches
Yoda
US President George W Bush
Malcolm X
abundantia
Kevin Rudd
Sojourner Truth
Ain’t I a woman? anti-slavery speech 8. TRICKS OF THE TIRADE. Introducing other rhetorical techniques used by the likes of Nelson Mandela and Donald Trump. Mentions rhetoric
comprobatio
Donald Trump
Mississippi
Alabama
Nelson Mandela
occultatio
kairos
periphrasis
aporia
apostrophe
apodioxis
digressio
reductio ad absurdum 9. LOGICAL FALLACIES. Revealing the logical fallacies present when skilled practitioners of rhetoric use persuasive language and writing. Mentions slippery slope
Australian Marriage Law Postal Survey
Benjamin Netanyahu
tu quoque
false cause
David Silvester
false dichotomy
Abdul Fattah al-Sisi 10. TO QUESTION OR NOT TO QUESTION – THAT IS THE QUESTION. Exploring the operation of rhetorical questions
known in rhetoric as erotema. Examples include Greta Thunberg
Barack Obama and Shylock in Merchant of Venice. Mentions false dichotomy
epiplexis
Merchant of Venice
Shylock
Hypophora 11. I'M SORRY I DID IT... APOLOGIES. How to apologise
without making matters worse
for instance if you run over the next-door neighbours cat
don't glibly offer to buy them a new one. Features the six key psychological components of a successful apology. Mentions admission of guilt and regret 12. RHETORIC IN TIMES OF CRISIS. The use of rhetoric in crises
as demonstrated by Winston Churchill. We Shall Fight Them on the Beaches
kairos
People’s Republic of China
Mao Zedong
Covid-19 speech
anadiplosis
tricolon
Queen Elizabeth II
Princess Diana funeral rhetoric
Menachem Begin
BP spill 13. RHETORIC IN THE WORKPLACE. Rhetoric in LinkedIn profiles
job applications and CVs. Mentions ethos
work rhetoric
employment rhetoric
office banter
antithesis
job applications
Legally Blonde
comprobatio
CV rhetoric
TEDx Talk
rhetoric public speaking 14. RHETORIC AND PUBS (PUBS
TINDER AND THE GUTTER). The operation of rhetoric in private lives
such as in dating profiles and in wedding vows. Mentions tricolon
epizeuxis
'education
education
education'
rhetoric of Tinder
rhetorician
Grindr profile
Pride and Prejudice
Jane Austen 15. THE END AND A QUIZ. A quiz to end the book. See how many rhetorical techniques you can spot in Barack Obama's acceptance speech after the 2008 presidential election in Grant Park
Chicago. Techniques to spot: kairos
anaphora
epistrophe
tricolon
antithesis
erotema
ethos
pathos
isocolon GLOSSARY. Glossary of rhetorical terms. Mentions ethos
pathos
logos
abundantia
anadiplosis
anaphora
antithesis
apodioxis
aporia
apostrophe
argumentum ad hominem
argumentum ad populum
argumentum ad rem
chiasmus
comprobatio
digressio
elenchus
enthymeme
epiplexis
epistrophe ACKNOWLEDGEMENTS. Mentions CMM Literary Agency
Simon & Schuster
Kate Woodruff
Anna Stelter
Ruby Bennett
Canbury Press INDEX. Full index of rhetorical terms and historical characters used in the book
ranging from Tony Abbot
the Australian PM to Mao Zedong