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How to Account for Sustainability offers an inspiring and practical framework for building your company's sustainability efforts. It takes you from concept to innovation and back to action for all aspects of sustainability. Each chapter has four sections: (1) a specific description of a sustainability challenge, (2) an example of a business making a profit by confronting the challenge, (3) an exercise to tease out a range of possible business solutions for you and your company, and (4) simple and memorable takeaways. This short, expert guide is structured around the world's most accepted guidelines for sustainability reporting: the Global Reporting Initiative. By the time you've finished it you'll have a framework for measuring, managing and accounting for sustainability in your business -- in clear, simple and feasible steps.