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For many people, music artists are "living the dream". They are able to turn their creativity into products (e.g. songs) and services (e.g. live performances), which can attract a large fan base, resulting in high revenues. However, this ideal picture seems only applicable for the few that reside "at the top". Some artists try everything they can, but are barely able to make a living out of their musical activities, while others do not even break even and are forced to terminate. Why is it that some artists make it to the top and reside in fame and fortune, while others barely manage to sustain their activities? This book will identify how music artists look at success and what the role of social networks is with regard to this success, based on interviews with music artists from the Dutch music industry.