Andere Kunden interessierten sich auch für
![Der internationale Weinkonsument]( "Der internationale Weinkonsument")
Der internationale Weinkonsument68,00 €![Brand loyalty and lifestyles of fresh meat consumers]( "Brand loyalty and lifestyles of fresh meat consumers")
Brand loyalty and lifestyles of fresh meat consumers26,99 €![Vom Nischentrend zum Lebensstil]( "Vom Nischentrend zum Lebensstil")
Vom Nischentrend zum Lebensstil22,99 €![Determinants of household satisfaction at the point of sale]( "Determinants of household satisfaction at the point of sale")
Determinants of household satisfaction at the point of sale36,99 €![Gender and Consumer Purchase Decision on Durable Household Goods]( "Gender and Consumer Purchase Decision on Durable Household Goods")
Gender and Consumer Purchase Decision on Durable Household Goods23,99 €![The Influence of Family Members on Household Product Purchase Decision]( "The Influence of Family Members on Household Product Purchase Decision")
The Influence of Family Members on Household Product Purchase Decision36,99 €![Konzeption von Zielgruppen]( "Konzeption von Zielgruppen")
Konzeption von Zielgruppen49,00 €
The objective of the present work was the segmentation of households in the German market according to empirically defined stages in the household life cycle. A three-stage quantitative research design based on longitudinal panel data enabled the determination of the most common household life cycle stages and the transition probabilities between them. Furthermore, lifestyle differences in terms of activities, interests and opinions in those stages were analyzed. The study revealed significant lifestyle variation and can be used as a starting point for future studies in marketing theory. Moreover, this work can benefit marketing managers, particularly by providing a basis for the development of communication strategies and new product introduction.