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Based on the authors' breadth of practical experience and their thorough understanding of the highly specialised horse industry, Horse Business Management demonstrates how to apply modern business theory to create a successful equine business.

Produktbeschreibung
Based on the authors' breadth of practical experience and their thorough understanding of the highly specialised horse industry, Horse Business Management demonstrates how to apply modern business theory to create a successful equine business.
Autorenporträt
Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK's Royal Agricultural Societies in recognition of his contribution to the horse industry. Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College. He is also Chairman of the British Horse Society for Staffordshire. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality.