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Are you ready to master the number one leadership skill for the next decade? This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success. Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business--by getting people hooked on you and your messages. Hooked will help you to: * increase your leadership presence * significantly strengthen your personal brand * inspire individuals and teams into action * connect with customers to dramatically boost sales * win your next promotion! If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.