History of Motion Graphics - Betancourt, Michael
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Expand your knowledge of the aesthetics, forms and meaning of motion graphics as well as the long-running connections between the American avant-garde film, video art and TV commercials. In 1960 avant-garde animator and inventor John Whitney started a company called "Motion Graphics, Inc." to make animated titles and logos. His new company crystalized a relationship between avant-garde film and commercial broadcast design/film titles. Careful discussion of historical works puts them in context, allowing their reappearance in contemporary motion graphics clear. This book includes a thorough…mehr

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Produktbeschreibung
Expand your knowledge of the aesthetics, forms and meaning of motion graphics as well as the long-running connections between the American avant-garde film, video art and TV commercials. In 1960 avant-garde animator and inventor John Whitney started a company called "Motion Graphics, Inc." to make animated titles and logos. His new company crystalized a relationship between avant-garde film and commercial broadcast design/film titles. Careful discussion of historical works puts them in context, allowing their reappearance in contemporary motion graphics clear. This book includes a thorough examination of the history of title design from the earliest films through the present, including Walter Anthony, Saul Bass, Maurice Binder, Pablo Ferro, Wayne Fitzgerald, Nina Saxon, and Kyle Cooper. This book also covers early abstract film (the Futurists Bruno Corra and Arnaldo Ginna, Leopold Survage, Walther Ruttmann, Viking Eggeling, Hans Richter, Oskar Fischinger, Mary Ellen Bute, Len Lye and Norman McLaren) and puts the work of visual music pioneers Mary Hallock-Greenewalt and Thomas Wilfred in context. The History of Motion Graphics is the essential textbook and general reference for understanding how and where the field of motion graphic design came from and where it's going.
Autorenporträt
Michael Betancourt is a pioneer of "Glitch Art" who has made visually seductive digital art that brings the visionary tradition into the present. Dividing his studio time between working with static and moving imagery, his approach to digital misfunction has set the stage for the contemporary mania for glitch art. Since 1990, he has cultivated a diverse practice unified by a consistent concern for the poetic potential of the overlooked and neglected images made by digital computers-the "glitched" images that are commonly ignored and rejected. By emphasizing their digital origins, his aesthetics encourages the viewer to find poetic meaning in their everyday life. His static imagery primarily displayed on his Instagram account (@glitcharts) links the digital rendering of files to the patterns of wood grain in Japanese woodblock prints of the nineteenth century, reveling in the continuity between contemporary digital abstraction and historical art.