Matthew Freeman

Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

• Broschiertes Buch

Produktbeschreibung

Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 210
• Erscheinungstermin: 10. Dezember 2019
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 304g
• ISBN-13: 9780367884710
• ISBN-10: 0367884712
• Artikelnr.: 58483236

Autorenporträt

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).

Inhaltsangabe

Introduction: Why Historicise?
Part I: Defining Transmedia History
1. Characterising Transmedia Storytelling: Character-Building,
World-Building, Authorship
2. Contextualising Transmedia Storytelling: Industrialisation, Consumer
Culture, Media Regulation
Part II: Exploring Transmedia History
3. 1900-1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land
of Oz & Advertising
4. 1918-1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc.,
Tarzan & Corporate Authorship
5. 1938-1958, From Jungles to Krypton: DC Comics, Superman & Industry
Partnerships
Conclusion: Cross the Shifting Sands