High-Tech Marketing Simplified - Marena, Ted J
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This book is not leveraging any research or university study; I'm drawing on more than 25 years of electronics design, technical support, sales, business development and marketing experience. If you are looking for all the details needed to effectively market your semiconductor, technical product or service, this book is for you. Given that most of my career has been in semiconductors, much of the focus will be for that technology, but the majority of the content is applicable to other technical and related fields. There is no pontification or needless background data to explain the key…mehr

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This book is not leveraging any research or university study; I'm drawing on more than 25 years of electronics design, technical support, sales, business development and marketing experience. If you are looking for all the details needed to effectively market your semiconductor, technical product or service, this book is for you. Given that most of my career has been in semiconductors, much of the focus will be for that technology, but the majority of the content is applicable to other technical and related fields. There is no pontification or needless background data to explain the key actions and process steps required. This book gets right to the point, and I use many work examples to further clarify each stage of the process. High-Tech Marketing Simplified is intended to explain, in an organized step-by-step manner, how to define, segment, position, go to market and promote your technical product or service. There are ten fundamental tasks to follow through the process, and I've laid them all out for you. If you are a semiconductor or technical professional supporting product or technical marketing or marketing communications and you want to improve your skills, this book will prove invaluable in that endeavor. The process laid out will be a priceless guide to follow for future product releases. In addition, start up companies, technical agency representatives and consultants will benefit greatly from the information presented. C level executives and marketing leaders will also gain new insight into what is really needed in order to achieve successful technical product launch and execution. There is something for everyone in High-Tech Marketing Simplified: An Insiders Shared Experience.