Patricia Strach

Hiding Politics in Plain Sight

Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

• Broschiertes Buch

Produktbeschreibung

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

Produktdetails

• Verlag: Sydney University Press
• Seitenzahl: 256
• Erscheinungstermin: 20. September 2016
• Englisch
• Abmessung: 231mm x 155mm x 15mm
• Gewicht: 386g
• ISBN-13: 9780190606855
• ISBN-10: 0190606851
• Artikelnr.: 47865503

Autorenporträt

Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York.

Inhaltsangabe

* Acknowledgments
* Chapter 1 Introduction
* Chapter 2 Foundations: Cause Marketing, Breast Cancer, and Framing in
America
* Chapter 3 Cooperative Market Mechanisms
* Chapter 4 Telling Stories
* Chapter 5 Effects
* Chapter 6 Defining Issues: Breast Cancer and the Creation of
Consensus Politics
* Chapter 7 Hiding Politics in Plain Sight
* Appendix A Model Details for Chapter 3
* Appendix B Regression Results for Chapter 5
* Appendix C Notes on Methodology and Sources
* Appendix D Citizen Consumer Survey
* Notes
* References
* Index