From The Guiding Light to Passions, Elana Levine traces the history of daytime television soap operas as an innovative and highly gendered mass cultural form.
From The Guiding Light to Passions, Elana Levine traces the history of daytime television soap operas as an innovative and highly gendered mass cultural form.
Elana Levine is Professor of Media, Cinema and Digital Studies in the Department of English at the University of Wisconsin–Milwaukee. She is the author of Wallowing in Sex: The New Sexual Culture of 1970s American Television, also published by Duke University Press; editor of Cupcakes, Pinterest, and Ladyporn: Feminized Popular Culture in the Early Twenty-First Century; and coauthor of Legitimating Television: Media Convergence and Cultural Status.
Inhaltsangabe
Acknowledgments vii Introduction 1 Part I. The New TV Soap: Late 1940s to Early 1960s 1. Serials in Transition: From Radio to Television 19 2. Daytime Therapy: Help and Healing in the Postwar Soap 44 Part II. The Classic Network Era: Mid-1960s to Late 1980s 3. Building Network Power: The Broadcasting Business and the Craft of Soap Opera 73 4. Turning to Relevance: Social Issue Storytelling 106 5. Love in the Afternoon: The Fracturing Fantasies of the Soap Boom 153 Part III. A Post-Network Age: Late 1980s to 2010s 6. Struggles for Survival: Stagnation and Innovation 199 7. Reckoning with the Past: Reimagining Characters and Stories 236 8. Can Her Stories Go On? Soap Opera in a Digital Age 280 Notes 299 Bibliography 357 Index 369
Acknowledgments vii Introduction 1 Part I. The New TV Soap: Late 1940s to Early 1960s 1. Serials in Transition: From Radio to Television 19 2. Daytime Therapy: Help and Healing in the Postwar Soap 44 Part II. The Classic Network Era: Mid-1960s to Late 1980s 3. Building Network Power: The Broadcasting Business and the Craft of Soap Opera 73 4. Turning to Relevance: Social Issue Storytelling 106 5. Love in the Afternoon: The Fracturing Fantasies of the Soap Boom 153 Part III. A Post-Network Age: Late 1980s to 2010s 6. Struggles for Survival: Stagnation and Innovation 199 7. Reckoning with the Past: Reimagining Characters and Stories 236 8. Can Her Stories Go On? Soap Opera in a Digital Age 280 Notes 299 Bibliography 357 Index 369
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