Roger Silver

Health Service Public Relations

A Guide to Good Practice

• Broschiertes Buch

Produktbeschreibung

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence

Produktdetails

• Verlag: CRC Press
• Revised edition
• Seitenzahl: 198
• Erscheinungstermin: 21. Februar 1995
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 290g
• ISBN-13: 9781857750287
• ISBN-10: 1857750284
• Artikelnr.: 23441794

Autorenporträt

Roger Silver

Inhaltsangabe

1. Public relations-for planned communication 2. Communicating with the
'big three* audience groups 3. Patients and the media 4. Codes of practice
5. Writing to be read 6. Products, events and programmes 7. Choosing the
specialists 8. Research and evaluation