Andere Kunden interessierten sich auch für
![Consumers Perceptions on Organic Food & their Prevalence in Bangladesh]( "Consumers Perceptions on Organic Food & their Prevalence in Bangladesh")
Consumers Perceptions on Organic Food & their Prevalence in Bangladesh23,99 €![CRM in Service Oriented Organizations in the European Union]( "CRM in Service Oriented Organizations in the European Union")
CRM in Service Oriented Organizations in the European Union36,99 €![The Market Oriented Innovator¿s Dilemma]( "The Market Oriented Innovator¿s Dilemma")
The Market Oriented Innovator¿s Dilemma51,99 €![Brand Loyalty Influencing Consumer¿s Purchasing Behaviours]( "Brand Loyalty Influencing Consumer¿s Purchasing Behaviours")
Brand Loyalty Influencing Consumer¿s Purchasing Behaviours26,99 €![Stimulating energy efficiency of consumers]( "Stimulating energy efficiency of consumers")
Stimulating energy efficiency of consumers32,99 €![The Customer Oriented Entrepreneur]( "The Customer Oriented Entrepreneur")
The Customer Oriented Entrepreneur26,99 €![Consumers Perceived Value and Satisfaction]( "Consumers Perceived Value and Satisfaction")
Consumers Perceived Value and Satisfaction32,99 €
Today, both facts and figures show that people need healthy eating more than ever before. Therefore; in today's business, the concept of health-oriented marketing strategies is considered a smart emerging idea for firms to achieve very high business performance through adopting such strategies to target the needs of the customers. This tentative critical and analytical study aims to examine the use of health-oriented marketing strategies in today's food retailing. In fact, it critically evaluates the efficiency of such strategies both in relation to successful business performance achievement and customer loyalty. Taking the UK's largest food retailer, Tesco, as a case study; analysis has been undertaken in the light of a variety of Consumer Buying Process Models and various Customer Buying Behaviour Models so that to better understand this concept.