This book investigates how vast amounts of consumer data amassed by private companies, alongside epidemiological analysis of dietary type, social class and resulting health profiles, is used by the food industry to enable the social ranking of products and consumers and to shape food consumption patterns.
This book investigates how vast amounts of consumer data amassed by private companies, alongside epidemiological analysis of dietary type, social class and resulting health profiles, is used by the food industry to enable the social ranking of products and consumers and to shape food consumption patterns.
Following an extended career in public affairs, as a speechwriter and later as a newsroom journalist and editor, Carolyn Mahoney obtained her doctorate at the University of Sussex, UK. She is based in London and is a Visiting Researcher at the University of Brighton, UK.
Inhaltsangabe
1. Introduction: The Politics of Food Consumption and Health 2. Analytical Framework and Methodology: Critical Realism and Critical Discourse Analysis in Food and Health Research 3. Applying Social Theory to Food Production, Food Consumption and Social Class 4. Reflexivity, Habitas and Lifeworld: Applying the Theories of Giddens, Bourdieu and Habermas 5. The Evidence for a Diet-Health-Class Link 6. How the Agri-food Industry Shapes our Diets and Influences our Health 7. Critical Perspectives on Marketing and Marketing Research 8. Social Class in Food Retailing and Marketing and Reflections on Marketing Ethics 9. Conclusion
1. Introduction: The Politics of Food Consumption and Health 2. Analytical Framework and Methodology: Critical Realism and Critical Discourse Analysis in Food and Health Research 3. Applying Social Theory to Food Production, Food Consumption and Social Class 4. Reflexivity, Habitas and Lifeworld: Applying the Theories of Giddens, Bourdieu and Habermas 5. The Evidence for a Diet-Health-Class Link 6. How the Agri-food Industry Shapes our Diets and Influences our Health 7. Critical Perspectives on Marketing and Marketing Research 8. Social Class in Food Retailing and Marketing and Reflections on Marketing Ethics 9. Conclusion
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