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Table of contents:
1. Technology Integration: Turning Great Research into Great Products by Marco Iansiti and Jonathan West2. When is Virtual Virtuous? Organizing for Innovation by Henry W. Chesbrough and David J. Teece3. New Logic of High-Tech R&D by Gary P. Pisano and Steven C. Wheelwright4. Real-World R&D: Jumping the Product Generation Gap by Marco Iansiti5. How Architecture Wins Technology Wars by Charles R. Morris and Charles H. Ferguson6. Increasing Returns and the New World of Business by W. Brian Arthur7. Building Effective R&D Capabilities Abroad by Walter Kuemmerle8. Defining Next-Generation Products: An Inside Look by Behnam Tabrizi and Rick WalleighAbout the Contributors Index
Table of contents:
1. Technology Integration: Turning Great Research into Great Products by Marco Iansiti and Jonathan West2. When is Virtual Virtuous? Organizing for Innovation by Henry W. Chesbrough and David J. Teece3. New Logic of High-Tech R&D by Gary P. Pisano and Steven C. Wheelwright4. Real-World R&D: Jumping the Product Generation Gap by Marco Iansiti5. How Architecture Wins Technology Wars by Charles R. Morris and Charles H. Ferguson6. Increasing Returns and the New World of Business by W. Brian Arthur7. Building Effective R&D Capabilities Abroad by Walter Kuemmerle8. Defining Next-Generation Products: An Inside Look by Behnam Tabrizi and Rick WalleighAbout the Contributors Index