Handbook covers the breadth of sports and media scholarship. For scholars/researchers/students in media entertainment, media psych, mass media/mass comm, sports mktg/mgmt, popular comm, popular culture & cultural studies.
Handbook covers the breadth of sports and media scholarship. For scholars/researchers/students in media entertainment, media psych, mass media/mass comm, sports mktg/mgmt, popular comm, popular culture & cultural studies.
Contents: Preface. Part I: The Development of Sports Media.T.F. Scanlon Sports and Media in the Ancient Mediterranean. J. Bryant A.M. Holt A Historical Overview of Sports and Media in the United States. L.A. Wenner Sports and Media Through the Super Glass Mirror: Placing Blame Breast-Beating and a Gaze to the Future. Part II: The Coverage and Business of Sports Media.R.V. Bellamy Jr. Sports Media: A Modern Institution. D. Brown J. Bryant Sports Content on U.S. Television. W. Wanta The Coverage of Sports in the Print Media. J.W. Owens The Coverage of Sports on Radio. D.B. Sullivan Broadcast Television and the Game of Packaging Sports. C. Wood V. Benigni The Coverage of Sports on Cable TV. M. Real Sports Online: The Newest Player in Mediasport. R.G. Cummins Sports Fiction: Critical and Empirical Perspectives. H.J. Lenskyj Alternative Media Versus the Olympic Industry. A. Tudor World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002. M.C. Duncan Gender Warriors in Sport: Women and the Media. A.C. Billings Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion. M.A. Krein S. Martin 60 Seconds to Air: Television Sports Production Basics and Research Review. M. Mondello Sports Economics and the Media. L. Kinney Sports Sponsorship. Part III: Sports Media Audiences. A.A. Raney Why We Watch and Enjoy Mediated Sports. D.L. Wann The Causes and Consequences of Sport Team Identification. B. Gunter Sports Violence and the Media. W. Gantz S.D. Bradley Z. Wang Televised NFL Games the Family and Domestic Violence. R.G. Lomax Fantasy Sports: History Game Types and Research. D. Leonard An Untapped Field: Exploring the World of Virtual Sports Gaming. J.E. Mahan III S.R. McDaniel The New Online Arena: Sport Marketing and Media Converge in Cyberspace. Part IV: Critical Perspectives on Sports Media: Cases and Issues.J. Maguire Sport and Globalization: Key Issues Phrases and Trends. A. Grainger J.I. Newman D.L. Andrews Sport the Media and the Construction of Race. D.W. Houck Couching Tiger Hidden Blackness: Tiger Woods and the Disappearance of Race. D. Baroffio-Bota S. Banet-Weiser Women Team Sports and the WNBA: Playing Like a Girl. M.G. McDonald Thinking Through Power in Sport and Sport Media Scholarship. D. Leonard A World of Criminals or Media Construction?: Race Gender Celebrity and the Athlete/Criminal Discourse. D.W. Houck Sporting Bodies. C.R. King L. Davis-Delano E. Staurowsky L. Baca Sports Mascots and the Media. M. Hardin Disability and Sport: (Non)Coverage of an Athletic Paradox.
Contents: Preface. Part I: The Development of Sports Media.T.F. Scanlon Sports and Media in the Ancient Mediterranean. J. Bryant A.M. Holt A Historical Overview of Sports and Media in the United States. L.A. Wenner Sports and Media Through the Super Glass Mirror: Placing Blame Breast-Beating and a Gaze to the Future. Part II: The Coverage and Business of Sports Media.R.V. Bellamy Jr. Sports Media: A Modern Institution. D. Brown J. Bryant Sports Content on U.S. Television. W. Wanta The Coverage of Sports in the Print Media. J.W. Owens The Coverage of Sports on Radio. D.B. Sullivan Broadcast Television and the Game of Packaging Sports. C. Wood V. Benigni The Coverage of Sports on Cable TV. M. Real Sports Online: The Newest Player in Mediasport. R.G. Cummins Sports Fiction: Critical and Empirical Perspectives. H.J. Lenskyj Alternative Media Versus the Olympic Industry. A. Tudor World Cup Worlds: Media Coverage of the Soccer World Cup 1974 to 2002. M.C. Duncan Gender Warriors in Sport: Women and the Media. A.C. Billings Utilizing Televised Sport to Benefit Prime-Time Lineups: Examining the Effectiveness of Sports Promotion. M.A. Krein S. Martin 60 Seconds to Air: Television Sports Production Basics and Research Review. M. Mondello Sports Economics and the Media. L. Kinney Sports Sponsorship. Part III: Sports Media Audiences. A.A. Raney Why We Watch and Enjoy Mediated Sports. D.L. Wann The Causes and Consequences of Sport Team Identification. B. Gunter Sports Violence and the Media. W. Gantz S.D. Bradley Z. Wang Televised NFL Games the Family and Domestic Violence. R.G. Lomax Fantasy Sports: History Game Types and Research. D. Leonard An Untapped Field: Exploring the World of Virtual Sports Gaming. J.E. Mahan III S.R. McDaniel The New Online Arena: Sport Marketing and Media Converge in Cyberspace. Part IV: Critical Perspectives on Sports Media: Cases and Issues.J. Maguire Sport and Globalization: Key Issues Phrases and Trends. A. Grainger J.I. Newman D.L. Andrews Sport the Media and the Construction of Race. D.W. Houck Couching Tiger Hidden Blackness: Tiger Woods and the Disappearance of Race. D. Baroffio-Bota S. Banet-Weiser Women Team Sports and the WNBA: Playing Like a Girl. M.G. McDonald Thinking Through Power in Sport and Sport Media Scholarship. D. Leonard A World of Criminals or Media Construction?: Race Gender Celebrity and the Athlete/Criminal Discourse. D.W. Houck Sporting Bodies. C.R. King L. Davis-Delano E. Staurowsky L. Baca Sports Mascots and the Media. M. Hardin Disability and Sport: (Non)Coverage of an Athletic Paradox.
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