Jay Conrad Levinson, Mark S. A. Smith, Orvel R. Wilson

Guerrilla Teleselling

• Broschiertes Buch

Produktbeschreibung

Eine Fülle geheimer Insider-Tricks und Kniffe des effizienten und erfolgreichen Verkaufs - und zwar über elektronische Medien wie Telefon, Fax, E-mail und Internet! Was zeichnet einen guten Telefonverkäufer aus? Wie erreicht man die besten Märkte? Wie schafft man es, telefonisch bis zu den Entscheidungsträgern vorzudringen? Das Buch gibt Antwort auf diese und viele weitere Fragen. The first book to apply guerrilla sales and marketing tactics tothe unique, high-pressure environment of electronic communications,this groundbreaking resource is packed with valuable tips, expertadvice, and insider secrets on finding, closing, and increasingsales by phone and fax as well as via e-mail and theInternet.

"This book is absolutely loaded with insights and practical ideasyou can use to increase your effectiveness in dealing with anyonein business on the telephone. These ideas should be read, taught,digested, and practiced every single day!" -Brian Tracy, author ThePsychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or anycompany who does business by telephone! It covers all the basicsand more. Whether you re a beginner or you ve been in the businessfor years, if you can t find at least 12 great ideas in everychapter that will increase your performance, you re not reading! Iam recommending it as a resource to all my clients." -Judy Lanier,author 50 Ways to Motivate & Inspire Your Call Center TeamsPast National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales,whether a rookie or a seasoned professional. . . . It entices thereader to break out of old ruts to become a more effectivesalesperson by using often surprising tactics that will keep thesalesperson both challenged and successful." -Erik Lounsbury,Editor Telemarketing(r) & Call Center Solutions(TM).

Produktdetails

• Verlag: Academy Edition / Wiley & Sons
• 1. Auflage
• Seitenzahl: 304
• Erscheinungstermin: 27. August 1998
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 426g
• ISBN-13: 9780471242796
• ISBN-10: 0471242799
• Artikelnr.: 21173837

Inhaltsangabe

GETTING READY FOR BUSINESS. Why TeleSelling? What Makes Guerrilla
TeleSelling Unique? Setting Goals and Objectives. How to Stay Motivated.
Preparing Your TeleSelling Workspace. Controlling Interruptions. Managing
Pressure and Stress. Your TeleSelling Voice. Greeting Inbound Calls.
Increase Your Caller's Satisfaction. Developing an Effective Script. Lead
Management Systems. Whom to Call? GUERRILLA TACTICS THAT GET THE BUSINESS.
Opening Moves. Getting Through Voice Mail. Questioning and Qualifying. The
37 Magic Selling Questions. Presenting Your Proposal. Ask for the Order.
Dealing with Objections. Serve to Sell Again. MANAGING A TELESELLING
DEPARTMENT. Finding the Right People. Measuring Your Success. CREATING YOUR
TELEPRESENCE. Creating a Guerrilla Marketing Calendar. Staying in Front of
the Customer. Make Your Sales Letters Sizzle. Just the Fax. Creating
Effective Newsletters. Become an Author and an Authority. Electronic
Brochures. Marketing Yourself On-Line. Videoconferencing and Other Modern
Miracles. Appendix. Bibliography. Index.