Growth in Medical Tourism Through Perceived Value - Habibi, Alireza;Ahadmotlaghi, Ehsan;Kiaeeha, Mohammad Mahdi
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Market offerings, with a high perceived value, are more likely to succeed. Rigatti-Luchini and Mason (2010) indicated that perceived value is a precondition for any profitable business. Medical tourists' perceived value is one of the main reasons that drives this industry to grow fast and be profitable (Wang 2012). Therefore, studying the antecedents and consequences of perceived value is crucial; particularly for any new marketing phenomenon (Petrick 2004), such as medical tourism.

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Produktbeschreibung
Market offerings, with a high perceived value, are more likely to succeed. Rigatti-Luchini and Mason (2010) indicated that perceived value is a precondition for any profitable business. Medical tourists' perceived value is one of the main reasons that drives this industry to grow fast and be profitable (Wang 2012). Therefore, studying the antecedents and consequences of perceived value is crucial; particularly for any new marketing phenomenon (Petrick 2004), such as medical tourism.
Autorenporträt
Dr. Alireza Habibi, is an assistant professor at Ahlul Bayt International University, Tehran, IRAN. His research interests are in the areas of Tourism and Hospitality Marketing, as well as Services Marketing.