Jim Stengel

Broschiertes Buch

Grow

How Ideals Power Growth and Profit at the World's 50 Greatest Companies

Beschreibung

Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Autor

Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.

Produktdetails

• Verlag: Virgin Books
• Artikelnr. des Verlages: 677657
• Seitenzahl: 336
• Erscheinungstermin: 12. Januar 2012
• Englisch
• Abmessung: 220mm x 139mm x 28mm
• Gewicht: 362g
• ISBN-13: 9780753540664
• ISBN-10: 0753540665
• Artikelnr.: 34382267

Rezensionen

In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives Financial Times