Green Marketing as a tool to gain sustainable competitive advantages
with focus on greening the "Marketing Plan"
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Being Green in today's life is compulsory for all businesses, and companies not getting involved in green campaign may face serious problems in near future. Green Marketing as a tool to gain sustainable competitive advantages" is a comprehensive book which shows companies and entrepreneurs why to engage in green activities and how to translate their green strategies into competitive advantages. Focusing on business plan and marketing plan, this book pave the way for whom they wish to benefit from green activities.
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