Greece: An Upcoming Event Destination - Häffner geb. Hohn, Christina
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The event industry is a very fast growing industry which is calculated in the tourism GDP. Events often have a catalyst function especially when speaking of the Olympic Games. Athens hosted the Games in 2004 and benefited from the Games regarding infrastructure, media awareness and venues. The in-depth analysis of secondary research showed that Athens event industry had not been specifically analyzed before. The primary research was used to gain in-depth information from decision makers of the Athens event industry and from buyers and participants.

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Produktbeschreibung
The event industry is a very fast growing industry
which is calculated in the tourism GDP. Events often
have a catalyst function especially when speaking of
the Olympic Games. Athens hosted the Games in 2004
and benefited from the Games regarding
infrastructure, media awareness and venues. The
in-depth analysis of secondary research showed that
Athens event industry had not been specifically
analyzed before. The primary research was used to
gain in-depth information from decision makers of the
Athens event industry and from buyers and participants.
Autorenporträt
Christina Häffner geb. Hohn studierte an der Internationalen
Fachhochschule Bad Honnef Bonn Tourism Management. Neben Ihrem
Abschluß als Diplom Betriebwirtin (FH) absolvierte Sie an der
University of Brighton Ihren BA (Hons) in Tourism Management.
Momentan arbeitet Sie im Bereich Produktmanagement bei der
Phoenix Reisen GmbH.