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Great Clients: Why Their Advertising Is Better Than Yours - Ullman
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  • Broschiertes Buch

It¿s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company¿s advertising doesn¿t rise above the fray, you probably blame your agency¿they¿re not giving you their best work, or they ¿just don¿t get it.¿ But consider this: you might be the problem. After spending many years in the Creative Department at agencies on both coasts, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative…mehr

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Produktbeschreibung
It¿s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company¿s advertising doesn¿t rise above the fray, you probably blame your agency¿they¿re not giving you their best work, or they ¿just don¿t get it.¿ But consider this: you might be the problem. After spending many years in the Creative Department at agencies on both coasts, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ¿60s and ¿70s¿that¿s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It¿s simple¿learn how to be a great client, and yoüll get great advertising.
Autorenporträt
David Ullman worked over forty years in the creative trenches of advertising agencies in New York and Los Angeles, from Madison Avenue heavyweights, to the agency he co-founded, to a boutique agency that focused on web design when that was still a novel concept. He¿s worked with clients like Chevron Oil, Gallo Winery, Campbell Soup, Warner Brothers, and Mattel to develop broadcast, print, outdoor, and online campaigns¿and even won a few awards along the way. He now lives in Victoria, B.C.