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Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution's library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?
"At last, a book that helps to understand and apply the tools that the techno-savvy are using.This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami." --Loriene Roy, ALA President, 2007-2008
"His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. .a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended." --Online Information Review
"His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. .a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended." --Online Information Review