Andrew Benett, Ann O'Reilly, Cavas Gobhai

Good for Business

The Rise of the Conscious Corporation
Mitarbeit: Welch, Greg

• Broschiertes Buch

Produktbeschreibung

In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.

Produktdetails

• Verlag: Macmillan Education
• Seitenzahl: 256
• Erscheinungstermin: 23. November 2010
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 260g
• ISBN-13: 9780230103450
• ISBN-10: 0230103456
• Artikelnr.: 29932045

Autorenporträt

Andrew Benett, Cavas Gobhai, Ann O'Reilly, and Greg Welch

Inhaltsangabe

PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE
Rethinking the Role of the Corporation
Welcome to the Consumer Republic
Four Cornerstones of the Corporate Brand of the Future
PART II: REINVENTING CORPORATE CULTURE
The Conscious Corporate Brand and the Rewards of Reputation
What It Takes to Be a Leader of Tomorrow
Creating a Culture to Engage the Talent of Tomorrow
Creating Effective Brand Messengers in a Second-Opinion Society
PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND
Vision, Shmision - Getting Real with a Useful Statement of Direction
Living the USOD: Embedding and Sustaining It
Maximizing Tomorrow's Brand Value by Living Clear Values Today